One powerful little classified ad can make you a fortune! It
will sell your product or service for months, even years, to
come in any advertising venue you choose. On the other hand,
a weak ad won't produce enough income to justify the time it
takes you to write and submit the poor little thing.
Writing great ad copy may be an art form, but it's an art that
can be easily learned with a little guidance and a little
practice.
So stop wasting your time writing useless weak ads. You can
write powerful ad copy every time if you will follow three
simple rules.
Rule #1
The headline of your ad must catch the reader's
attention instantly. Surfers scan ads at near the speed of
light and your ad is competing with a lot of other ads and
information for their attention. The headline of your ad must
bring that surfer to a screeching halt.
Rule #2 The body of your ad must not only hold the reader's
attention, it should get the reader excited about your product
or service. You want your visitors eager and ready buy your
product or service before they reach your site.
Rule #3 The ad must target potential customers for your
product or service. What's called a blind ad may draw a lot of
visitors to your site, but few will buy, and we are looking
for buyers, not "tire kickers." Right?
To illustrate just how strong an ad can be when these three
rules are followed, I am going to show you two ads written
for the same product. Let's say I have just gotten the
resell rights to a new Ebook about how to write great
classified ads.
This first ad will demonstrate a weak ad for this product and
doesn't follow the three rules for writing powerful ads.
Learn To Write Better Classified Ads!
Great new Ebook "How To Write Ads That Sell," by John Doe.
John is one of the leading authorities on online advertising
today and he can help you write like a pro! Goto:(myURL)
This ad does satisfy the third rule by targeting potential
customers for our product, but it fails miserably in all other
aspects. That headline isn't going to grab anybody's
attention. And the body of the ad is not only boring, it is
trying to sell the steak instead of selling the sizzle.
People are not interested in your product or service per se,
they are only interested in what the product or service will
do for them. How will they benefit from using your product or
service That's the key to writing powerful ads. You must sell
the sizzle, not the steak.
Now let's look at an ad for that same Ebook that does follow
our three rules.
Powerful Ads That Will Make You Rich!
You are only minutes away from creating powerful cash
generating ads that will make your hit counter explode and
your sales skyrocket - I Guarantee It ! Goto:(myURL)
This is a much better ad. It follows all three of our rules.
It has an attention grabbing headline. The body of the ad
talks not about the product, but the end result of using the
product. And our entire ad targets potential customers for our
product. See the difference?
It's just as easy to write a powerful ad as it is to write a
weak one when you know and follow these three simple little
rules. And remember, you will improve as you write more and
more ads.
I wish you all the best in your classified advertising
campaigns.
