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The Search Engine Wars
Who's In & Who's Out - Part II
By Merle MCPromotions.com
In Part I of this article, we looked at 7 of the major search engines and directories to see who's still standing,
who's charging and who isn't. In Part II, we continue with a look at another 9 major players in this arena.
8) LookSmart
A directory compiled by humans providing results to MSN, Iwon, Altavista, and others. Some of Looksmart's
listings come from Inktomi as a back up. Now strictly a Pay Per Click directory, it will cost you a $49.00 set-up fee
and $.15 per click thru with a minimum of $150.00 account deposit. Looksmart angered a lot of its users when
they announced this change. It remains to be seen if this policy shift results in the death of Looksmart or turns
out to be a smart business decision.
A new agreement has just been signed which will allow LookSmart's listings to appear on InfoSpace's
meta-search product over at Excite and WebCrawler.com . Looksmart also provides results
to InfoSpace's other sites Metacrawler.com and Dogpile.com
9) AOL Search
Recently signed with Google to use their search results and to display their sponsored links from their "Ad Words
Select Program." Listings also come from The Open Directory Project. You can submit at ODP, or search through
the categories at AOL and find the best fit and click the "submit a site" link at the bottom of the page, which will
take you over to the ODP for submission. The top 3 sponsored links on AOL's search results page are pulled
from the top 3 ads in Google's Ad Words Select Program.
10) Hotbot
Hotbot is owned by Lycos and is presently making some changes to their free submission page - how they will
affect you remains to be seen. Results on Hotbot also come from Direct Hit and some from Inktomi and the ODP.
You can also add your listing here by submitting to Lycos Here.
You can still submit for free, but you'll have to sign up as a member of Lycos first before they'll let you have the
privilege. Hotbot also displays the top 3 results from Overture on their search results page.
11) MSN Search
MSN Search pulls results from Looksmart, then when no more listings are found they pull from Inktomi's
database. They also pull some results from Overture.com which they display at the bottom of the page called
"Web Pages."
You can't submit directly to MSN; you'll have to submit to Looksmart to show up here.
12) Ask Jeeves
A different sort of directory where you perform searches by asking a question. There are two ways to get listed.
The free way is to send an email to url@askjeeves.com with a URL and a brief description of your site. The other
way is to go to INeedHits.com and pay for inclusion. The first URL
will run you $30.00; 2 or more only $18.00. The subscription period is 15 months. Since Ask Jeeves also owns
Teoma, paying for submission will get you listed there, too.
Ask Jeeves also displays "Sponsored Links" on their results pages, with the top 4 bid positions from Overture
being displayed there.
13) Netscape Search
Results on Netscape come from The ODP and Netscape itself. Starting in August of 2002, the "Partner Search
Results" that are displayed will be pulled from the top bids at Google's Ad Words Select Program. Overture had
the contract to supply sponsored links but recently lost out to Google. However, you'll still see Overture's links
being displayed until August.
To get your site listed you can submit at The ODP
14) Teoma: AKA Direct Hit
Formerly called Direct Hit, this is now owned by Ask Jeeves and renamed Teoma. These guys are now
positioning themselves to give Google a run for its money. Teoma also provides search results to Hotbot.
Sponsored results are also pulled from Overture and displayed at the top of their search results pages.
The only way to submit directly to Teoma is to pay for submission at
INeedHits.com. The first URL will run you $30.00, 2 or more URL's only 18.00 each for 15 months.
15) Lycos
Lycos also owns Hotbot. Some of their listings come from The ODP, Fast Search/AllTheWeb with sponsored
listings shown at the top of the search results pages coming from Overture.com.
You can submit for free at....
Lycos.com or opt for "Lycos InSite Select" pay submission, with an annual membership fee of $18.00 and
annual cost per URL of $12.00. If you go the pay route you are guaranteed inclusion within 48 hours of
submission.
16) AllTheWeb.com
Owned by Fast Search, you can still submit your site for free with no guarantee of inclusion at alltheweb.com. Some of AllTheWeb's search results are
pulled directly from The ODP and Fast Search.
There you have it, the who's and what's of who's still playing in the search engine games. Search
engines /directories are always in a state of flux and it's quite possible by the time you read this some of the
information I've gathered for you may have changed. To keep abreast of the changes I strongly suggest these
sites and subscribing to their newsletters:
Search Engine Watch
Search Engine Guide
Search Engine Headlines
Bruce Clay has an excellent chart that shows the relationships of the search engines and who's feeding off of
who that is continually updated at BruceClay.com.
You need to be quick to keep up with all of the changes in this field so pay attention, because "Times they are a
Changing" FAST!
About The Author
Merle operates EzineAdAuction.com, "Where some of the BEST
Deals in Ezine Advertising are Made". Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess
inventory and Buyers pick up some Fantastic bargains. Go now.
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