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Do-It-Yourself Web Design for Home-Based
Businesses
By Vishal P. Rao (c) 2003
Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets
of their larger competitors, but establishing that presence through a professionally designed and developed web
site may not be an affordable option. In many cases, the only cost-effective way to get the web site you want for
your business is to do it yourself.
Even if you are not experienced in HTML (Hypertext Markup Language), you can find helpful programs which will
assist you in your design efforts. Trust me, it is not as difficult as it may seem to be.
Here are a few tips for finding software to meet your small, or home-based, business's needs.
1) Know Your Options
When it comes to web site creation software, there are three types to choose from: Text editors, HTML editors, and
WYSIWYG editors.
Text editors, which are basically any word processing program such as Word or Notepad, require extensive HTML
knowledge.
NoteTab Light (Freeware)
Metapad 3.5 (Freeware)
TextEd 3.1 (Freeware)
EDXOR 1.60 (Freeware)
SuperEdi 3.2 (Freeware)
HTML editors are much like text editors except they include additional features to aid inexperienced users, such
as color-coded tags and pre-prepared CGI and Java scripts. If you have little or no experience with HTML, an HTML
editor is a better choice.
HTML Kit (Freeware)
Web-O-Rama (Donationware)
Webmaster 3.2 (Freeware)
Stone's WebWriter 3.5 (Free for personal use)
AceHTML 5.08.1 (Freeware)
WYSIWYG, which stands for What You See is What You Get, programs like FrontPage or DreamWeaver allow you
to design the pages' appearance without writing code. You pick what you want and the program automatically
generates the code.
Macromedia Dreamweaver ($399)
(Recommended)
NetObjects Fusion ($149.95)
HyperText Studio 4.06 ($99 - $519)
SiteSpinner V2 ($49)
EasyWebEditor ($59.99)
2) Look for the Features You Need
When you start browsing for web site software, you'll want to look for a few key features, such as ready-made
templates, wizards (they make many tasks easier and quicker), auto-backup, and pre-built code.
Remember to also keep in mind your own level of HTML experience. If you are inexperienced, then you will want
plenty of templates and wizards to help you along. Likewise, if you feel comfortable working with code, then you
may want to choose programs without all of the bells, whistles, and help since they will cost you less.
3) Do Some Research
Never buy a program, especially not one for business, without trying it out first. Most of these programs have
demos or free trials available on their manufacturers' web sites. You can also check with sites such as
CNET.com or Epinions to get an idea of which programs are being recommended by users. Check with popular
computer magazines for their experts' input as well.
All of this research will give you a good idea of which programs to explore and which to avoid when you are making
your final buying decision.
4) Keep in Mind Your Budget
Depending on which type of web design program you choose, your costs will vary dramatically. Text editors, for
example, are often already on your computer. Notepad, a feature of Windows, makes a very usable text editor and
will cost you nothing extra.
HTML editors, on the other hand, can cost anywhere from $0 to $100 while WYSIWYGs are priced between $70 to
$500 and up.
Well-known brands, such as Adobe and MacroMedia, will cost more but the quality of their programs and the
stability of their company make them a better choice than the inexpensive software from unknown vendors.
Also, be sure to look for programs that offer free or reduced price upgrades so you continue to get the most from
your software without paying full price again every two or three years.
With these tips, you should have no trouble finding an HTML program that fits your needs and your experience
level so you can create your own professional-looking web site without draining your business's budget.
About The Author
Vishal P. Rao is the editor of Home Based Business Opportunities - A website dedicated to opportunities, ideas
and resources to help you start a home based business. Visit him at:
Home Based Business Opportunities
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