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The Making of an RSS Feed
By Sharon Housley NotePage, Inc.
Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating
content.The concept of aggregating content in one central location or repository is very appealing. Consumers have
become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed
creators provide content without forcing it on consumers. In fact with RSS, consumers are able to choose the
content they wish to view.
How to Make an RSS Feed
RSS feeds contain what are referred to as "items". The items are usually connected in some way and contain a
common theme or other similarity.
The following feed http://www.notepage.net/feed.xml contains eight
items. The items are all SMS and paging related news articles that would likely benefit someone interested in the
wireless market.
Each item contains:
The title and description should be written to describe the content and the link should reference the webpage that
contains that actual content.
Like html, the xml file uses open and close tags to designate the title, description and link. Tags are enclosed in
brackets <>, like standard html and the close tag contains a forward
slash /.
The following is what an item in a xml file looks like:
<title>The Title Goes Here </title>
<description> The description goes here </description>
<link> http://www.linkgoeshere.com </link>
As I mentioned earlier, an RSS feeds contains items and like the tags above, an open and close tag is
used to distinguish between items.
<item>
<title> The Title Goes Here </title>
<description> The description goes here </description>
<link> http://www.linkgoeshere.com </link>
</item>
<item>
<title> Another Title Goes Here </title>
<description> Another description goes here </description>
<link> http://www.anotherlinkgoeshere.com</link>
</item>
Now an RSS Feed is a series of items, and these items are chained together to create what is called a
"Channel".
The Channel appears at the top of the file and tells people how the items relate to each other. Like
items, channels use title, description and link tags to describe their content. The open channel tag
<channel> occurs before the first item and the close tag </channel> occurs
after the last item.
<channel>
<title> The Channel Title Goes Here </title>
<description> The explanation of how the items are related goes here </description>
<link> http://www.directoryoflinksgohere </link>
<item>
<title> The Title Goes Here </title>
<description> The description goes here </description>
<link> http://www.linkgoeshere.com </link>
</item>
<item>
<title> Another Title Goes Here</title>
<description> Another description goes here </description>
<link>http://www.anotherlinkgoeshere.com </link>
</item>
</channel>
Finally you will need to designate the file by indicating it is an XML file by inserting xml and rss
defining tags at the beginning and </rss> at the very end.
<?xml version="1.0"?>
<rss version="2.0">
<channel>
<title>The Channel Title Goes Here </title>
<description> The explanation of how the items are related goes here </description>
<link> http://www.directoryoflinksgohere </link>
<item>
<title> The Title Goes Here </title>
<description> The description goes here </description>
<link>http://www.linkgoeshere.com </link>
</item>
<item>
<title> Another Title Goes Here </title>
<description> Another description goes here </description>
<link> http://www.anotherlinkgoeshere.com </link>
</item>
</channel>
</rss>
When you save the file be sure to save it as an xml file.
Warning
If you create the file using Dreamweaver or a similar tool be careful that it does not strip out tags it
feels are redundant. In order to be be an RSS feed, your file needs at bare minimum the tags that were
discussed above, and the file will not be valid if tags are stripped out.
I found a cool little free program that helped in xml file creation called First Object XML Editor.
Validation
As my math teacher use to say, check your work! Once your file is complete and uploaded, enter it into
the feed validator at FeedValidator.org.
Syndication / Submission
If you've made it this far you are in good shape. It is time to "syndicate" your content! Submit
your RSS feed (the xml file you created) to sites just like you would submit a web page. Some of the
more popular sites that accept RSS files can be found under Post RSS Feed.
About The Author
Sharon Housley manages marketing for NotePage, Inc. a company
specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by
Sharon are SoftwareMarketingResource.com, Messaging-Software.net and Monitoring-Software.net.
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